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In the world of horse race betting, Tom Segal is a household name. Widely known under his pseudonym, ‘Pricewise’, Segal has built a solid reputation as a leading horse racing tipster for the Racing Post, the UK’s leading horse racing newspaper. This article aims to profile Tom Segal, examining his career, methodology, and the impact he has made in horse racing.
The Early Days
Before rising to prominence as Pricewise, Tom Segal took an unconventional path to the world of horse racing. A graduate in politics from the University of Exeter, Segal initially had little to do with horse racing or betting. However, his interest in the sport was sparked by his father, a regular racegoer, which eventually led Segal to embrace horse racing as his chosen career path.
The Birth of Pricewise
Segal joined the Racing Post in 1993 and took on the Pricewise mantle in 2003, following in the footsteps of its creator, Mark Coton. Since then, Pricewise has become synonymous with insightful tips and has been a vital part of the Racing Post’s offerings.
Segal’s contributions as Pricewise soon garnered a dedicated following of punters who appreciated his ability to find value in betting markets. His knack for identifying overlooked horses in a race and his willingness to back outsiders have led to some notable successes, solidifying his reputation.
The Pricewise Method
Tom Segal’s tipping success can be attributed to his unique approach to horse racing analysis. Unlike many tipsters who base their predictions largely on horse or jockey form, Segal takes a broader view. He combines detailed form study with a consideration of other factors such as race conditions, trainer intent, and betting market movements.
A key aspect of Segal’s method is his emphasis on value. He’s not necessarily looking for the most likely winner of a race, but the horse that offers the best value in terms of its odds relative to its chances of winning.

Pricewise is the name of the Racing Post’s phenomenally successful tipping service, a name that is feared by the bookies. But how did Pricewise start and what are the secrets behind its advice? How do the people running the service go about making their selections? The Secrets Of Pricewise explores Pricewise’s status as the world’s best tipping service
Impact on Horse Racing Betting
Tom Segal’s influence in the horse racing betting industry is considerable. When a Pricewise tip is published, it often triggers significant market movements as punters rush to back his selection, prompting bookmakers to slash their odds.
His work has not only brought success to many followers but has also had a wider influence on the betting industry. Segal’s focus on value betting has encouraged punters to take a more analytical approach to their betting, assessing potential returns relative to risk rather than simply backing favorites.
Conclusion
Tom Segal, under the banner of Pricewise, has undeniably shaped the landscape of horse racing betting in the UK. His unique approach to tipping, emphasis on value, and the consistent success he has achieved over the years make him a remarkable figure in the industry. His journey serves as a reminder that with the right blend of analysis, insight, and a willingness to defy conventional wisdom, it is possible to find success in the challenging world of horse racing betting.